Blog Post #1
Amber Evert Dove Rhetoric Advertisement : "Your skin. Our planet. | Protecting and restoring forests' real beauty" The example I chose is a dove advertisement video. This ad is an example of rhetoric because it is persuasive in the way the video makes you feel. Dove is a brand that produces many hygiene products like deodorant, soap, lotion, etc. Watching this video makes you want to purchase dove products because they were working to protect our rainforests (creating campaigns). In terms of logos, dove has the reasoned argument because they were working in the southeast asia area to help our forests. They want to help save/restore the environment and keep nature and the animals who live there safe. With ethos, they are credible because they are a very well known company and have the funds to help the environment. They are making a dove action project and include their website so people can look over and see exactly what they are doing to help. ...