DV Blog 4 UPDATE
Explore: This ad appeals to emotion, logic and credibility (pathos, logos, ethos). Pathos is shown during the ad. The ad is trying to get the audience to feel anger for what the woman is going through, but also compassion for the woman in the ad. The ad uses vivid imagery by including her nose bleeding, and once it stops it comes back again. Which is showing that domestic violence is a 24/7 struggle from those suffering from it. Also shows her trying to cover up the bruises with makeup. But the more she covers them up the more they continue to pop up. The ad will evoke an emotional response from the audience, because after watching the ad, the audience will feel empathy for the woman and everyone else who is going through the same situation. Logos is presented in the ad. The ad uses non verbal cues, but still shows solid explanations throughout the ad of why DV needs to be addressed. Cause and effect thinking is a logical appeal used in the ...